Want to have a career in marketing? An internship can be a great way to get your foot in the door and gain valuable real-world experience before you graduate.
To land such a marketing internship, you need a cover letter that captures a hiring manager’s attention. A marketing intern cover letter gives you an opportunity to show off your skills and create a memorable impression.
With this helpful cover letter writing guide and example, we’ll show you how to write a marketing internship cover letter that makes you impossible to ignore!
Marketing intern full text-only cover letter example
Dear Mr. Brooks,
I am writing to express my strong interest in the Marketing Intern position at Apple Inc. As a current student at the University of California, Berkeley, pursuing a Bachelor's degree in Business Administration with a concentration in Marketing, I am excited about the opportunity to contribute my skills and learn from one of the most innovative companies in the world.
Throughout my academic journey, I have developed a keen interest in marketing and have actively sought opportunities to apply my knowledge in real-world settings. Last summer, I had the privilege of interning at Google, where I worked closely with the marketing team on various projects, including market research, social media campaigns, and content creation. This experience not only enhanced my marketing skills but also taught me the importance of collaboration, creativity, and adaptability in a fast-paced environment.
In addition to my internship experience at Google, I have also been actively involved in several extracurricular activities that have honed my marketing and leadership skills. As the Vice President of the American Marketing Association chapter at UC Berkeley, I have organized various events, workshops, and networking opportunities for students interested in marketing. Through this role, I have developed strong organizational, communication, and project management skills that I believe will be valuable in a marketing internship at Apple.
I am confident that my passion for marketing, coupled with my academic background and relevant experience, make me a strong candidate for this position. I am excited about the opportunity to bring my creativity, enthusiasm, and willingness to learn to Apple and contribute to the company's marketing efforts.
Thank you for considering my application. I would welcome the opportunity to discuss further how my skills and experiences align with the requirements of the Marketing Intern position at Apple. I look forward to the possibility of joining your team and contributing to Apple's continued success.
Sincerely,
Anna Gomez
Sections of a marketing intern cover letter
Treat your cover letter like a marketing campaign, with the goal of selling your education, training, and skills to a prospective employer.
A cover letter for a marketing intern should include these sections:
- Cover letter header. Start with the basics, including your name, contact information, and date.
- Greeting. If possible, address the hiring manager by their name. This shows that you’ve researched the company and internship, which can set you apart from other applicants.
- Introduction. Use your opening to hook the reader immediately. Briefly introduce yourself, explain your interest in marketing, and share why you’re excited about the potential internship.
- Body. In the cover letter body, make a convincing pitch about why the company should hire you as a marketing intern. Highlight relevant coursework, projects, or other internships that show your marketing skills and passion for the industry.
- Conclusion. Close your pitch with a brief statement summarizing your skills and enthusiasm for the opportunity. Include a call to action that makes an employer want to contact you for an interview.
- Signature. Finish your letter with a professional salutation and your signature.
Use each section of your cover letter to convince an employer that you’re the best intern to hire. When you’re done writing, you should have a professional, one-page cover letter that presents you as a valuable addition to a company’s marketing team.
Want to see some finished, well-written cover letters? Check out our other related cover letter examples for interns and marketing professionals:
Once you’ve added your cover letter header and greeted the hiring manager, get ready to sell your skills in the introduction.
Introduction of a marketing intern cover letter
It’s marketing 101: first impressions matter. The introduction is your first chance to connect with a hiring manager and capture their interest. If you have a strong introduction, they’ll be more likely to keep reading to learn more about you.
Start your cover letter by showing a genuine interest in the internship. Include a detail or two about why you’re choosing to apply. For example, does the internship offer hands-on marketing experience, or does the company have a reputation for creating unique campaigns?
Additionally, describe the value you can bring to the internship— not the other way around.
Dear Mr. Brooks,
I am writing to express my strong interest in the Marketing Intern position at Apple Inc. As a current student at the University of California, Berkeley, pursuing a Bachelor's degree in Business Administration with a concentration in Marketing, I am excited about the opportunity to contribute my skills and learn from one of the most innovative companies in the world.
Hello,
I’m Janelle Smith, and I’m a marketing major at Boston University. I need to complete an internship before graduation, and this looked like a good one.
You can also grab a hiring manager’s attention by highlighting an achievement you’ve had. For example, have you completed an actionable marketing plan for a class? Did you manage a company’s social media presence in a part-time job? These accomplishments show how you can contribute to a marketing team, even as an intern.
Marketing intern cover letter body
The body of your marketing internship cover letter should have a clear structure, such as following this general outline:
- Describe your education and skills.
- Explain why you’d make a good marketing intern for the company.
- Close the body with an impactful conclusion.
- End with a call to action that inspires a hiring manager to take the next steps.
First body paragraph: Your suitability for the role (skills & experience)
In the first body paragraph, showcase how you can use your marketing skills and education in the internship. Craft a pitch that highlights your personal brand and your ability to create powerful, persuasive content.
Follow these tips for writing your first body paragraph:
- Highlight your education. If you’re earning a degree in marketing or a similar field, share how the coursework you’ve taken so far has prepared you for the internship. For example, you may discuss how a class in consumer behavior gave you insights into brand strategy.
- Showcase hands-on experience. Have you managed social media for a student organization or helped promote an event on campus? Discuss some relevant hands-on experience you’ve gained to show that you’re ready for a real-world setting.
- Emphasize creativity and analytical skills. Marketing requires both creative thinking and critical analysis. Discuss how you’ve used these skills in school, other jobs, or personal projects.
- Show industry awareness. Like many fields, marketing changes quickly to adapt to new technology, algorithm updates, and other changes. Mention the ways you stay current on marketing trends or tools, such as search engine optimization (SEO) and social media analytics.
- Demonstrate a willingness to learn. As an intern, you need to know (and accept) that you won’t have all of the answers on day one. Share that you are excited to learn from experienced marketers and willing to work hard to grow your skills.
Second body paragraph(s): Alignment with the organization
After highlighting your skills and experience, the second part of your cover letter pitch should focus on the organization. Customize this part of your letter for every internship you apply for.
Do your research and include specific details about the company, including why you want to intern there and why you’re a good fit for its internship program. For example, you can mention how the company’s mission resonates with you or explain how your passion for social media makes you an asset to the digital marketing team.
For example, Apple includes these key points on its webpage about business and marketing internships:
- Dynamic, thoughtful, and hardworking people
- Interns will learn, grow, and contribute to Apple’s business
- Ability to work in a fast-paced and team-oriented environment
If you’re applying for a marketing internship at Apple, you can include some of these keywords in your cover letter. For example: “I’m excited about the potential to learn, grow, and contribute my skills in digital marketing and brand strategy in a fast-paced environment. As a team-oriented person, I thrive when collaborating with other dynamic and hardworking people.”
Throughout my academic journey, I have developed a keen interest in marketing and have actively sought opportunities to apply my knowledge in real-world settings. Last summer, I had the privilege of interning at Google, where I worked closely with the marketing team on various projects, including market research, social media campaigns, and content creation. This experience not only enhanced my marketing skills but also taught me the importance of collaboration, creativity, and adaptability in a fast-paced environment.
In addition to my internship experience at Google, I have also been actively involved in several extracurricular activities that have honed my marketing and leadership skills. As the Vice President of the American Marketing Association chapter at UC Berkeley, I have organized various events, workshops, and networking opportunities for students interested in marketing. Through this role, I have developed strong organizational, communication, and project management skills that I believe will be valuable in a marketing internship at Apple.
I am confident that my passion for marketing, coupled with my academic background and relevant experience, make me a strong candidate for this position. I am excited about the opportunity to bring my creativity, enthusiasm, and willingness to learn to Apple and contribute to the company's marketing efforts.
Call to action & conclusion: End on a positive note
In the final paragraph, your cover letter for a marketing internship should restate your qualifications and excitement about the opportunity.
This paragraph should also include a clear call to action that encourages the hiring manager to follow up with you. Express your gratitude and thank them for considering you for the internship.
Thank you for considering my application. I would welcome the opportunity to discuss further how my skills and experiences align with the requirements of the Marketing Intern position at Apple. I look forward to the possibility of joining your team and contributing to Apple's continued success.
Sincerely,
Anna Gomez
Below your last paragraph, write a professional closing, such as “Sincerely” or “Respectfully.” Sign off with your signature to show your professionalism and end on a good note.
Key takeaways
A marketing internship can give you valuable real-world experience, allowing you to learn from professionals and use the skills you’ve gained in the classroom. To land an internship, you need a professional, well-written cover letter that highlights your education, skills, and drive to succeed. With the right pitch, you can craft a marketing intern cover letter that persuades an employer to hire you for the internship.
Find your next marketing internship using our resume builder and cover letter generator. Then don’t stop there!
Start your marketing career with career.io’s 18 advanced tools that help you search for jobs, track your progress, prepare for interviews, and negotiate salaries—all within our powerful, easy-to-use career toolkit.
