A beautiful cover letter does for your career what a dose of vitamin B does for your body: give it the energy boost you need to take it to the next level. When hiring managers seek out health and wellness professionals, they want to read cover letters with a healthy outlook on client care and the ability to make positive changes in other’s lives.
The pandemic has changed the way we think about beauty and wellness. Touchless services and “above the mask” makeup and beauty routines are trending. It’s not surprising that eye makeup sales were up 204% and lipstick sales down 15%, Business Insider reported, but you need to keep on top of industry innovations in these times of rapid change.
How do you highlight your love of your work, your desire to help your clients look and feel better and your knowledge of health, beauty and wellness? Let Resume.io lead the way.
In this cover letter guide, along with the corresponding beauty and wellness cover letter examples, we’ll cover the following topics to help you write the best cover letter possible:
- How to choose the best cover letter format and what paragraphs the cover letter should include
- How to maximize the effect of each cover letter paragraph (header, greeting, intro, body and conclusion)
- What approach to take when writing your cover letter
- What mistakes to avoid when writing your beauty and wellness cover letter.
Let us show you how to put on your best face fpr your job search. The guide below will analyze the details (you can also check out our library of 125+ cover letter examples).
Best format for a production cover letter
The best wellness programs create a structure the client can adhere to. Job applications also follow a structure. This helps you create a document that recruiters will understand.
The format of a beauty and wellness cover letter should contain the following elements:
- The cover letter header
- The greeting / salutation
- The cover letter intro
- The middle paragraphs (body of the letter)
- The ending paragraph of your cover letter (conclusion and call-to-action)
Cover letters play an important role in your application. That’s why we recommend writing one unless the job description specifically tells you not to. The letter gives you a bit of breathing room to assure the hiring manager of your quality. You work intimately with clients, so your personality and beauty and wellness philosophy are key aspects of your application. It is within your cover letter that you have a chance to express yourself.
It is also here that you show that you have done your research on the company you are applying to by adopting the appropriate tone and relating your work experience to the position.
The comprehensive cover letter guide is a great read for general advice on writing cover letters, but the remainder of this text gets deeper into each paragraph and how best to compile it.
The beauty and wellness cover letter example below gives an overview of how to create your own application:
Dear Ms. Carlson,
Thank you for taking the time to review my application materials. I was elated to find out that Rose Street Salon is currently interviewing Estheticians, and I can assure you that I bring forth a breadth of knowledge and experience in the beauty and wellness industry. I hold a Degree in Esthiology from Aveda Arts & Sciences Institute, where I was given the opportunity to truly hone my craft and excel among extremely talented professionals. For the last 7+ years I have utilized the skills I gained during schooling while working in high traffic settings as an Esthetician and Beauty Advisor.
I understand how important hard work and collaboration are in a busy salon environment, and I am very much a team player. I work well independently, but also bring forth a love for supporting others through careful and courteous work. I have a proven track record of keep clients satisfied, happy, and returning for future services. I have remained up-to-date on the latest and most sought after skin services, and I am constantly seeking to learn more.
Is there a time that would be convenient for you to sit down and further discuss this job opportunity?
I would love to hear from you.
Most Sincerely,
Myra Lettig
If you’re looking for additional inspiration for cover letter writing, you can check out our other beauty and wellness cover letter samples:
Cover letter header
Typically, we recommend staying neat and conservative with the design of your header. That’s because the goal of your beauty and wellness cover letter is to get an interview and you don’t want flashy design interfering with the legibility of your contact information. If you are in the beauty business, however, we give you license to show off your creativity here. Just make sure a recruiter can easily read your name, email address and best phone contact information.
If you do choose to make your header a design element, make sure it aligns with the look of your beauty and wellness resume.
Applying online? Remember the ATS
If you have read our beauty and wellness resume guide, you know you have to take the Applicant Tracking System into account. Some ATS algorithms may take your cover letter text into account as well.
It’s a good idea to review the keywords and phrases you carefully placed in your resume and see if any fit nicely into your cover letter. We don’t recommend “stuffing” your application with keywords and phrases, but do keep them in mind as you write.
The aim of this section: Get the attention of the hiring manager and make it easy to contact you for an interview.
Cover letter greeting
When you meet a new client, you want to make the best impression possible. How do you start out? We bet you use their name. Do the same in your cover letter. Also consider the tone and personality you use when you create the greeting for your health and wellness cover letter.
Our cover letter samples typically begin with “Dear Mr/Mrs/Ms. Surname” because that opening treads the line of being both personal and business-like. We recommend you do the same, as long as you are absolutely sure you are getting the person’s name and title correct. If in your research you discover that the company is very casual, you may start out with “Hello” or a similar greeting that suits your personality.
If you cannot discover the name of the person responsible for hiring, “to whom it may concern” is fine. “Dear _____ team” is acceptable for a more casual environment.
The aim of the cover letter greeting: Set the appropriate tone and address the hiring manager or your prospective boss by name.
Dear Ms. Carlson,
Cover letter introduction
You don’t want the hiring manager to have to tease out your message so make it clear from the start: “I’m the best candidate for the job because …” You don’t have to use those words in your intro, but your beauty and wellness cover letter should make it absolutely clear from the start why you should get the job.
Frame your career with a sentence that captures you at your best. Are you a massage therapist who can get the knots out of the tensest necks? A yoga instructor who creates a community of reflection? A hair stylist who specializes in curly tresses? A makeup artist who makes brides feel beautiful? Open with that.
Then, choose an alluring anecdote that will tell the hiring manager you can do the job and entice them to read on.
The aim of the cover letter intro: Make a grand entrance and lead the hiring manager into the next paragraph.
Thank you for taking the time to review my application materials. I was elated to find out that Rose Street Salon is currently interviewing Estheticians, and I can assure you that I bring forth a breadth of knowledge and experience in the beauty and wellness industry. I hold a Degree in Esthiology from Aveda Arts & Sciences Institute, where I was given the opportunity to truly hone my craft and excel among extremely talented professionals. For the last 7+ years I have utilized the skills I gained during schooling while working in high traffic settings as an Esthetician and Beauty Advisor.
Cover letter middle part (body)
In the middle part of your beauty and wellness cover letter, you have the time to mindfully define your career highlights and your personal philosophy. You offer personalized treatments and programs based on client need. You should also offer personalized career highlights based on what your prospective employer lists in the job posting.
A well-balanced letter shows off a variety of your skills. One way to accomplish this is by using bullets to highlight two or three achievements. This also serves to break up the big blocks of text that compose your document.
Use the CAR format to develop your bullet points.
- Explain the challenge
- Detail your actions
- Describe your results.
Start each item with a strong action word, but don’t limit those words to your bullet points. Stretch your vocabulary a bit to make sure it creates a confident tone throughout your application.
Use examples that elevate you from the day-to-day tasks of your job and show that you can handle unusual requests or difficult clients and situations. The cover letter sample text below offers one method for achieving this.
The aim of the body of your cover letter: Pump up your case for employment with targeted examples that enhance your main message.
I understand how important hard work and collaboration are in a busy salon environment, and I am very much a team player. I work well independently, but also bring forth a love for supporting others through careful and courteous work. I have a proven track record of keep clients satisfied, happy, and returning for future services. I have remained up-to-date on the latest and most sought after skin services, and I am constantly seeking to learn more.
How to close a beauty and wellness cover letter (conclusion and sign-off)
You started strong, got into the details and now it’s time for the big reveal. In this case, that’s a reminder of why you are a great candidate followed by a piece of information that will give the hiring manager insight into who you are as a worker and a person.
Your job requires a personal touch, so offer one here. Mention your favorite client and what you did for them or tell why your job gives you joy. Describe how you keep up with the latest trends or learn new techniques. This will give the hiring manager a good idea of how you work, but will also offer some material for a follow up during your interview.
The last step before you close with “Sincerely” or “Best regards” is the call-to-action. This is simply a respectful request for an interview. Our cover letter sample has wording you can use, or use your own language to convey your interest.
The aim of the close of your cover letter: Offer up a personal anecdote, restate your message and ask for an interview.
Is there a time that would be convenient for you to sit down and further discuss this job opportunity?
I would love to hear from you.
Most Sincerely,
Myra Lettig
How to avoid basic mistakes in a beauty and wellness letter
- Don’t be too modest. It can be difficult to pat yourself on the back, but if you are confident that you’re the right person for the job, the hiring manager won’t be either.
- Proofread. Use spellcheck and grammar check. Then read the letter over or have a friend do it. Computer tools are great, but they won’t catch everything and your cover letter should be free from errors of this type.
- Keep anecdotes to one or two sentences. If you have to go into a long explanation for your achievement to make sense, save it for the interview.
Key takeaways for a beauty and wellness cover letter
- Use strong descriptive and action words will give you a confident tone.
- Personalize your career highlights based on the skills your prospective boss seeks.
- Show off your knowledge of safety, health and wellness as well as your people skills.
- Get a little creative with your header, but make sure it complements your resume style.
With Resume.io’s ready-made and carefully market-researched cover letter templates, you’ll be ready to apply for those jobs in no time!
